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Posts Tagged ‘re-branding’

Exodus’ Alan Chambers Wins Award, Re-branding Begins?

December 5th, 2011 10 comments

World Magazine has awarded Exodus President Alan Chambers their 2011 Daniel Award.  With this award, Alan Chambers joins the ranks of Kenneth Star, John Ashcroft, Phillip E. Johnson (“father” of Intelligent design), Peter Akinola (rabidly anti-gay Nigerian priest), and Stephen C. Meyer (Intelligent Design), among other past recipients.

In an article which appears in the December 17th edition, Chambers and Exodus are painted in glowing, courageous terms.  Many of Chambers’ key talking points are covered nicely, while any opposition is portrayed in a one-dimensional fashion.  This website is said to have “whole sections devoted to condemning Chambers and other ministries to homosexuals.”

We would like to think it is the facts which “condemn these groups, but then World Magazine hasn’t exactly attempted to cloak their own bias when it comes to Exodus.  They have written this type of PR piece for Exodus in the past (the same author, Jamie Dean), and one has to ask if this is more of a corroborative effort than journalism.  Could this be the first volley in the effort to re-brand Exodus International, or at least it’s president?  If so, it seems skewed into the conservative space, heavy on “change is possible” rhetoric.

The World Magazine article contains several factual errors.  Let’s give them a brief review of a couple:

Self-denial isn’t a new concept to Chambers. The 39-year-old president of Exodus International—a Christian ministry that helps people struggling with homosexuality—grew up in a Christian home but embraced homosexuality as a teenager. But through years of an active gay lifestyle, Chambers couldn’t shake the biblical conviction that what came naturally to him was also sinful. He didn’t want to be gay. [emphasis added]

According to an early account written by Chambers in 1999, there is no way to say that he had been through “years of an active gay lifestyle.”  Even if one overlooks the generalization of “gay lifestyle,” (assuming that means open and sexually active for this purpose), Chambers could not be said to fit that description for more than a few months in 1990-1991, when he was barely eighteen years old.  He says he had a couple of sexual encounters in Middle School (essentially experimentation during overnight stays), and one in High School.  But all this ended when he was “outed” by the latter, which indicates he was not open before that. Read more…

Exclusive: Secret Conference Held to ‘Save Exodus International’ from Ruin

November 30th, 2011 102 comments
Exodus Headquarters

Exodus International - 190 N Westmonte Dr Altamonte Springs , FL

Exodus President Alan Chambers called a meeting together this past November 16.  The subject was quite simply how to keep Exodus International from social and financial oblivion.  In attendance were Exodus leadership, prominent religious leaders (such as Gabe Lyons) and lay people.  The latter were mostly those who once counted themselves in the ex-gay camp but now are either in the process of changing their views or are fully gay affirming.

We had been following odd activity at Exodus for some time.  It was clear that something was up but only after being contacted by some of those directly involved did our speculation clarify into fact.  The past couple of years have seen Exodus cut it’s staff, lose key alliances, and suffer from a general moderation in American views toward homosexuality.  So difficult has this been for them that they have increased efforts abroad where there exists less formal opposition to their message — that living a gay affirming life is sinful, wrong and unhealthy, and change is the only way to truly please God.

Three years ago, Exodus purchased a building for a little over $1.1 Million.  This was at the height of the real estate bubble and it’s value must have decreased significantly since.  While they seem to have shed as many of their obligations as possible, debt service for that building must be a great draw on their meager resources.  According to IRS documents, they burned through $200,000 of their savings in 2010 alone.  In short, if they continue on their current trajectory, there seems little doubt that Exodus will fold in the near future.

Knowing this, Chambers called the New York meeting together and posed the question, “how can we save Exodus?”  Unfortunately for those of us who might have a glimmer of hope to the contrary, this plea does not seem to be based on any deep, inner change of heart or ideology.  According to first person accounts, the emphasis was on how to make Exodus more “donor accessible.”  The meeting was filled with the modern lingo of those who advise on the solicitation of charitable funds.  This is about money. Read more…