Wayne Besen points out a bizarre change in the name of the ex-gay organization JONAH. Formerly Jews Offering New Alternatives to Homosexuality, JONAH have apparently changed (most) references to their name on the website to Jews Offering New Alternatives to Healing.
(As of writing this article, they have neglected to change it in their header, making the old name visible at the top of internet browsers and in search engines.)
It is no surprise that JONAH would try to revamp their image following two recent scandals, but it is a surprise that they have chosen a name that makes no sense. As an ex-gay outreach, they try to offer an alternative to homosexuality, but the alternative is healing — or so they claim. “Alternatives to Healing” makes no sense in this context. But then again, nor do the empty promises of ex-gay therapy, and even a shiny new logo and a name change will not alter that.